Claude Code training for people who
never thought they'd code.

If you can describe it, you can build it!

Let's get you started

I'll send you a magic link. Then we'll create your personalized playbook together.

or sign up with email

What you get

A personalized path from "I have an idea" to "I just built that."

Your personalized playbook

Tell me what you want to build and I'll put together project ideas and ready-to-use prompts, tailored to you. Not generic tutorials. Yours.

Guided modules

Install, first build, iteration, deployment. Quick self-guided modules that take you from zero to something real, shipped on the internet.

An AI coach

Stuck? There's an AI coach a click away on every step. It knows where you are and what to say. It's there when you need it.

Guides & community

Free guides you can come back to anytime and a growing community of people on the same journey.

What people are saying

From people who walked in unsure and walked out building.

"
I had no idea what was possible with Claude Code until attending this activation session. I am now overwhelmed with possible ways to create and build tools that can upgrade my personal and professional life.
Catherine
"
A breath of fresh air -- he helped me expand my mentality around what's possible.
Elena
"
Colton made something intimidating into an exciting learning opportunity. I now feel more comfortable trying things with AI that previously I always tried to steer away from.
Bean
"
I went from feeling intimidated and scared about AI taking my job away to inspired and empowered about everything I can build!
Kat

How it works

Three steps. You're building within the hour.

1

Sign up

Name, email, magic link. That's it. Takes about ten seconds to get in the door.

2

Tell me what you want to build

A few quick questions -- what you do, what you've been wanting to create. I'll put together a playbook that's actually about you.

3

Start building

I'll walk you through installing Claude Code and getting you set up. From there, you describe what you want and watch it appear. Your AI coach is right there if you get stuck.

Frequently asked questions

The things people always ask.

Do I need to know how to code?

No. Activation Playbook is built specifically for people who have never coded before -- MBAs, nonprofit founders, creatives, coaches, consultants. If you can describe what you want in plain English, you can build it.

What do you actually teach?

How to build real things with AI. Not tutorials, not toy projects. You come in with something you want to build. You leave having built it. The personalized playbook gets you started. The modules walk you through install, first build, iteration, and deployment.

What is Claude Code?

Claude Code is Anthropic's AI coding tool. It runs in your terminal, reads your files, writes code, runs commands, and ships real applications to the internet. It's the tool we teach you to use -- but the skill you're building is knowing how to describe what you want clearly enough that an AI can help you build it.

Do you work with teams or just individuals?

Both. Individuals get the self-serve playbook, modules, AI coach, and community. Teams and organizations can book hands-on workshops where everyone walks out having built something real. I've run these for nonprofits, MBA clubs, and student organizations. Get in touch if you're interested.

How long does it take?

Most people build their first real project in a single sitting. The activation is fast. The building never stops.

Colton Hess

Hey, I'm Colton!

I'm an MBA and MPH candidate at UC Berkeley Haas and a startup founder. I'm not an engineer by training -- I learned to build with Claude Code about a year ago, and it changed how I navigate the world. I'm scaling that experience so you can have it too.

More about what I do →

WORKSHOPS & 1:1 SESSIONS

Working with teams, orgs, and individuals.

I love doing 1:1 activation sessions and hands-on workshops, especially with impact-driven organizations who want to think bigger about the change they can make in the world we're heading into. Everyone walks out having built something real.

Let's talk →